Because big things can start small
Home of the Nudge Economy
Changing the world one nudge at a time
NUDGES IN ACTION
🎯 Micro Moves. Maximum Meaning.
Or, as we like to call it: The Ripple Report.
Real Nudges. Real People. Real Impact.
This is where the philosophy hits the pavement.
We don't do theory. We do tiny interventions that make a big dent in someone's universe.
Here’s a look at two of our earliest nudges — now in full motion — and proof that you don’t need millions to move the needle. You just need momentum, meaning, and a little bit of well-timed belief.
THE NUDGE PORTFOLIO
Tiny Sparks. Big Ripples.
🎯100 Reasons to Vote
Two TMU journalism students. A podcast that makes democracy cool again. Backed by LeadReal, launched Jan 2025. Featured guests. Sharp takes. Zero apathy.
🎯IWD NextGen Brunch Event
50 women students. 5 powerhouse speakers. One unforgettable morning. A safe space to see what leadership looks like—and who it’s made for.
Coming soon:
🎯Nudges for the Next Gen Table Talks (speaker series)
🎯The Nudge Lab
🎯Individual support
Why it works:
"Low risk. High belief. Early impact.
And it builds habits of courage, not just outcomes."
Neha Singh, Mentor Nudge, IWD Brunch 2025